May 18, 2010 at 12:31 pm · Filed under User Experience
By Johnny Wright
In a recent Processor article, entitled “Social Successes,” my colleague Craig Robinson contributed some valuable insight into how to implement process and infrastructure within an organization to provide employees with access to social media in a secure and compliant manner. The first step in achieving success, the article suggests, is for IT to develop “an in-depth understanding of the business area’s social media programs and their anticipated impact as well as the programs’ overall goals and definitions of success.” In other words, IT must examine how employees and organizations are leveraging it to achieve real world results.
As a marketing professional, I’ve become more reliant on social media to communicate with our customers and with the marketplace. Most customer-facing professionals, not just marketing but other areas such as sales and customer service, are increasingly using social media on a daily basis to complete their work effectively.
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May 7, 2010 at 12:39 pm · Filed under Risk Management
By Craig Robinson
Today’s leading information security professionals and experts recognize that the public and private sectors must work together more effectively if we are going to truly build a more secure digital world. This week we saw another example of this collaboration in practice as the world’s infosec elite gathered for the EastWest Institute’s Worldwide Cybersecurity Summit at Belo Mansion in Dallas, Texas.
The talks at the event highlighted the real-world threats posed by today’s most sophisticated cyber criminals (especially as those criminals attempt to interfere with business activities and military operations). Experts also shared ideas on how to create effective Internet usage policies that don’t infringe upon free speech, technology innovation, and economic growth. They also discussed how to promote conversation among international stakeholders in an effort to ensure that meaningful policies are enforced and criminals stifled.
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